creative
creative wanted a page that sells the agency: what they do, how they work, and the client projects behind it. The overlap is the hard part, with photographs, colour bands and headings crossing at every width.
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creative is a branding and website design studio, and the brief was a single page carrying the whole pitch: the positioning, a statement on why design is strategic, the three steps of their process, and a carousel of past client work. Almost nothing on the design sits in a plain stack: photographs run under headings, colour bands begin mid-section, and a squiggle straddles two edges. It came drawn at 375, 768 and 1440; I built it from 320 up, and Lighthouse hands back four 100s on mobile and desktop.
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